Bic - One Bic Poster
Posters developed for Bic, the ballpoint pen brand. The challenge was to create an artwork with only one blue ballpoint pen in a paper sheet seizing 1,75m x 1,20m. When finished, posters were exhibited on bus stops across Sao Paulo city.
Three of them were shortlisted in the Industry Craft category at Cannes Lions 2018.
Illustrations by:
- Aline Paes
- Bernardo França
- Benson Chin
- Breno Ferreira
- Davi Augusto
- Negritoo
- Shun Izumi
Commissioned by
Young & Rubicam
Bernardo Abreu
Breno Ferreira
Benson Chin
Negritoo
Lygia Pires
Aline Paes
Fabiane Langona
Bernardo França
Davi Augusto
