Nike - Pelear Sempre
Illustration by artists Hydro74, Bernardo Abreu and Rafael Berndt to advertise the launch of Sport Club Internacional's new jersey designed by Nike.
Illustration was featured in an interactive panel placed before Beira-Rio Stadium, in Porto Alegre. Using movement sensors, the panel reacted to the presence of fans with crowd cheering sound effects, red smoke and waving flag like movements. Artwork was also used on social media and on Nike's website.
Commissioned by
TWO
