Sadia - Lollapalooza 2022
Illustrations by Gustavo Perg for the #SadiaNoLollaBR campaign.
The street posters commissioned by Africa Agency for Sadia, a brazilian food brand, were present in multiple channels: it showed up on the walls of Lollapalooza, starred in a film with a soundtrack by Mc Kevin O Cris, a digital campaign with influencers, out-of-home media and various activations.
Movie Production Credits:
Title: Passinho do Lek
Agency: Africa
Client: BRF
Product: Sadia
Image Production: Vetor Filmes
Finishing: Equipe Vetor Zero
Sound Production: Evil Twin Music
Commissioned by
Africa / SP
